SM25 MX Coaching is operated by retired professional National Motocross and Supercross competitor Shane Metcalfe who has over 30 years of racing and motorcycle industry experience. Shane is a Motorcycling Australia national accredited level 2 motocross coach, FMX coach and Supercross coach based in South Australia.

After undergoing a rebranding SM25 MX Coaching was in need of a new website as their old website had not had an upgrade for fourteen years. While the old site served them well, it was time for a whole new look, but the main aim was to keep the corporate colors and retain and expand on the old site’s information.

It was also a requirement to be able to accept entries online as well as make the site’s content, such as news and calendars, easily updatable. An automated email subscription system was also designed that would run seamlessly in the background.

3East also continually manage and host the site as well as doing regular SEO work.

The new website has seen a 33% rise in traffic and a 58% increase in email subscribers