SM25 MX Coaching

New Website and Content Management System


SM25 MX Coaching


Development Year

January 2020


Case Study

Redesign and Rebuild SM25 MX Coaching Website

Binging One Of Australia's best Motocross Coaching Companies Up To Date

SM25 MX Coaching is operated by retired professional National Motocross and Supercross competitor Shane Metcalfe who has over 30 years of racing and motorcycle industry experience. Shane is a Motorcycling Australia national accredited level 2 motocross coach, FMX coach and Supercross coach based in South Australia.

After undergoing a rebranding SM25 MX Coaching was in need of a new website as their old website had not had an upgrade for fourteen years. While the old site served them well, it was time for a whole new look, but the main aim was to keep the corporate colors and retain and expand on the old site’s information.

It was also a requirement to be able to accept entries online as well as make the site’s content, such as news and calendars, easily updatable. An automated email subscription system was also designed that would run seamlessly in the background.

3East also continually manage and host the site as well as doing regular SEO work.

The new website has seen a 33% rise in traffic and a 58% increase in email subscribers

Our new website has received plenty of positive comments from both our students and sponsors. The guys at 3East made the whole process light work. The new site has seen our traffic improve, resulting in more enquiries and students, allowing us to run more clinics.

Amy Metcalfe - SM25 MX Coaching Director


Ringwood Office

Larissa Ave

Ringwood, 3134


Phone (Aus): 03 9870 1676

Phone (Int): +61 3 9870 1676