At 3East Web Design we are a business first web development company. Our first objective of any project is to fully asses the goals from a business perspective and how the project is going to improve your business first. Customer analysis and opposition analysis are all part of the assessment process.
We then create comprehensive, innovative, SEO oriented and responsive web designs that go beyond mobile-friendly and look great on any display. Our aim is to deliver the most appealing and future proof websites, built on the latest technologies and frameworks, customised to meet your business objectives.
According to research, almost half of smartphone users are spending around five hours a day on their mobile devices. This makes it imperative that your site is well thought out and optimised for both mobile and computers to maximise your businesses success online.
Good user experience and interface is the key to customers’ loyalty. Using the latest of a variety of technologies we offer our clients a unique user interface and experience on cross platform applications which allows you to read in an easy way and navigate across a wide range of devices.
3East has been involved in the eCommerce site building game for over 20 years. We have vast experience in crafting high performance online stores using some of the most powerful systems on the market, systems such as Woocommerce, Shopify, Big Commerce and Neto, to name a few.
If these systems don’t do the job, we can hand code an application precisely to our customer’s needs. We handle everything from organising leading payment gateways such as Paypal & Stripe right through to, helping you with all the documentation needed to get online.
If your goal is to be selling your products 24/7 with the option to scale up, we can help your goals become a reality.
Content managed websites (CMS’s) hold many advantages from the simple to the more complex. A simple CMS may simply allow you to update content, such as news ,notices or event calendars, on your website without understanding programming languages. More complex can be developed right up to full company information management systems. We can build off the shelf CMS systems, such as WordPress right up to fully custom built and coded applications.
Web design refers more towards the look, feel the functionality and usability of a website. Think of it more like building a brochure that promotes your business goals.
Web development or what are sometimes also referred to as web applications are sites that are custom built to suit a business’s needs.
Web applications are usually more complex websites that cater to a lot of interplay such as customer or client interaction, displaying, manipulation or collecting data. An online store is an excellent example of an online application.
Some of the benefits of developing bespoke online applications are total control over what can be built to suit your business, scalability and security.
At 3East, our developers have vast experience with building, planning and implementing bespoke applications with many years of experience with some of Australia’s most prominent companies. We have strong capabilities with a wide range of programming languages, databases and management systems.
If you would like to discuss your needs with us, please contact us for a no-obligation chat.
The single most crucial action any website owner can perform is to backup their website.
There are many reasons your live website could be corrupted. Human error, hacking due to password weakness, update conflicts, to name a few. 90% of site owners don’t back up their sites due to factors such as time restraints, not having the technical knowledge or merely bad time management.
Having a backup is crucial to fix problems fast. In a worst-case scenario, most websites can be reinstated from a backup in minutes.
At 3East, we back up websites at a minimum daily to both the cloud and to physical computers. We also can supply you with a copy of backups as requested.
3East offers managed website hosting to our clients on Google Cloud for a powerful, technically solid and superior hosting service that is stable, secure and super fast.
We run the latest software with static caching for your website. We have dedicated security experts keeping track of daily software vulnerabilities on a server and website level.Our hosting is sold only to management customers to ensure all hosted sites are secure.
Most websites require software or plugins for various functions. An example might be plugins that connect your shop to an accounting system or offer gift certificates. The list of add on software/plugins is endless, and most require a license.
The reason to use them is expense; while they can be built and developed, the cost may run into thousands were opting for a pre-built version usually come in under $100.
While most are free, they usually only offer limited usage. We have an extensive list of licenses for software or plugins required to develop the functionality you need on your website.
These license fees can add up very quickly and run into the same price you would be paying for a year of website management alone. We do not cover all software used, but in 90% of cases, we do.
You should always update WordPress to the most current version. From time to time, new versions of WordPress are released for a variety of reasons. Code improvements, security and stability being a few.
WordPress developers regularly release security patches or added extra functionality. Not updating your WordPress installation leaves you vulnerable to hacking and stability issues. Not updating for extended periods may also leave your site unable to be upgraded in the future or updated plugins not being compatible.
Before committing updates, we thoroughly test the latest version on our test site first to make sure there are no compatibility issues or conflicts with plugins.
Just as it is crucial to keep your core WordPress system up to date, it is vital that plugins are kept up to date for the same reasons. Managing plugin updates, especially if your site utilises a large number of them, can almost become a daily task in itself.
Plugins are always being developed by their creators for added functionality and security. By the same token, there is an army of hackers out there trying to exploit their vulnerabilities. For this reason, it is essential to the integrity of your site to make sure that plugin updates are tested for compatibility with other plugins to avoid conflicts and then implemented.
Website security and especially WordPress security is of vital importance for every website owner. Recent Google statistics reveal that the company blacklists around 10,000+ websites every day for malware and about 50,000 for phishing every week.
While it is impossible to block and monitor every single threat at 3East, we run many systems that continuously monitor and manage threats to make sure everything that can be done is done.
Starting with making sure your site is as secure as it can be by following a long checklist of best practices in coding and access through to monitoring, logging and reporting. Included in our management plan are actions such as:
With the popularity of WordPress as a content management system for websites, hackers have stepped up their attacks running thousands of automated scripts daily looking to exploit any weakness in security.
It is essential to monitor and deter hack attempts actively. At 3East, we run systems to monitor hack attempts and run various actions to log and prevent them in real-time.
3East offers a comprehensive maintenance packages that cover all aspects of your business website. It’s vitally important that all business websites are maintained. There are so many issues that can occur and that can easily be solved before they appear.
With our annual or monthly maintenance package you can have peace of mind that your website is being taken care of and that you have the full support of professionals that are working to keep your website secure, updated and functioning error free.
Sometimes it takes an independent eye to look over your current strategy to get a fresh view. At 3east, we can conduct a full independent website analysis of everything related to your website’s level of search visibility and operation.
A complete and detailed investigation of your current strategy will give you a deeper understanding as to why your site may not be generating the traffic you think it should or why your sales and conversions are not as expected.
At 3East we can take a good look through your site and strategy, looking into things such as:
With over 20 years in the web development industry, we bring a lot of experience to the table. We have been called upon from jobs a simple as teaching staff how to set up and run a simple Wix website to full project management on complex data-driven web applications for large corporates.
For example, you are in the process of developing your online strategy or even got as far as tendering it out. Most companies receive reams of paperwork with loads of industry terms and complicated web speak, along with some very enticing sales pitches. This is where a consultant can be of benefit and save you from going down the wrong path. As a third party not involved in the tender process, we can look over tenders and consult and advise on the best route to take.
If it involves websites or online strategy, we have most likely experienced it. We have seen companies sold huge dollar solutions when all they needed was a simple off the shelf site right up to companies that bogged down in never-ending contracts with no knowledge of what they are even paying for.
If you have any questions, please feel free to get in touch to discuss your needs. You never know a few hundred dollars could save you thousands.
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