Amanda Addams Auctions

New Website and Content Management System


Amanda Adams Auctions


Development Year

December 2019


Case Study

Redesign and Rebuild Amanda Addams Auctions Website

Reinvigorating a Melbourne Auction House Icon

Amanda Addams Auctions is a well established Melbourne auction house that caters to private individuals, Insurance Companies, Solicitor, Art Galleries and Museums, and the executors of estates and the Art and Antiques Trade.

Having been one of the early adopters of the internet, their old website had not seen any changes in fifteen years and was in desperate need of a complete overhaul.

3East were called in to take the old website content and insert it into a new look website along with the development and implementation of a content management system where the owner could add new catalogues when required.

The color and feel were dictated by the client who wanted a simple yet attractive look that would stand out from the others in their segment. A backend Content Management System (CMS) was also designed to allow the owner to uplead Excel spreadsheets with the latest auction information which would be converted to individual pages for each lot.

3East are also contracted to host and manage the website. We provide full monthly reports on usage, updates,  backups and security audits.

"We are delighted with the service and enthusiasm we got from 3East. As we have minimal experience with taking our business online, we couldn't have hoped for a smoother transition. They continually encourage us with new ideas without being pushy. The result is just what we wanted and reflects our business and offers our clients much more information presented in a better format than we had previously."

- Amanda Freeman, Director


Ringwood Office

Larissa Ave

Ringwood, 3134


Phone (Aus): 03 9870 1676

Phone (Int): +61 3 9870 1676